Modesty means something different to everyone. It’s a deeply personal commitment that inspires the way that we live our lives. And while much of modest fashion is geared toward women of faith, it extends to those who prefer it for other reasons, as well — often as simple as comfort.

The modest fashion movement was born out of a desire for stylish pieces that respected our standard of dress. While the wealthy had stylists, the rest of us would spend hours combing through the internet for items that we could actually wear straight out of the box. And the ones that we couldn’t? We’d pair with a long sleeve shirt, a few structural safety pins, or perhaps simply cover the open back with a blazer. 

Take a formal event, for example. Let’s say you’ve got an event coming up and you need something sleek and timeless but still holds true to your modest standard.

The moment you start browsing online, you see some options….except, the dress has a high slit. Or a deep v neckline. Or the back is out. And the internal debate starts to kick in. “Should I also buy a shawl? How about adding in a blazer?”

And if the event was happening in the same week? Forget about it. If you didn’t have something already bookmarked, it would take forever to find and perhaps even longer to ship.  

Brands that we love, like H&M, Banana Republic and Macy’s have experimented with modest collections. High end

Serving those who prefer modest fashion is also something luxury brands have tried out.

Alternative investments have been the cornerstone of making wealth, and keeping it. Yale has 60% of its endowment allocated to just that. Whereas, most of us simply invest in home ownership or the stock markets.

Between most people and alternative investments like art or real estate, stands a near impenetrable door. Made from high minimums, expensive fees and often decade-long lock-ups, this door is built to keep people out. And, traditionally, the only ones with the keys are the wealthiest 1%.

With Italicist, our mission is to become the new key to that door. To revolutionize access to fashion that respects our standards.

If you are rich in faith, hope and love, you are one of the wealthiest people in the world. This is the new wealth that we should aim for in our lifetime. 

That’s why when you join Italicist, the goal is not only to help you find modest pieces you love, but that are also uniquely you.

For the woman who prefers to stand still rather than stand out. For the one who prefers comfort over sexiness. 

Zim Flores
Founder, Italicist